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Executive coaching and leadership development background
Executive coaching and leadership development background
Executive coaching and leadership development background
Executive coaching and leadership development background
Executive coaching and leadership development background
People Development

Lead with Clarity. Lead with Confidence.

Executive coaching, facilitated learning, and people development for leaders who want to perform at their best.

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OUR VALUE STACK

The Apex Leadership Difference

Sharper Leadership

Develop the self-awareness to lead with greater impact and intention.

Stronger Teams

Build cohesion and trust that translates into real performance.

Lasting Transformation

Embed a culture of growth that sustains your people for the long term.

The Problem

High performers don't always become great leaders. And that gap can cost organisations dearly.

You have talented people. But talent alone doesn't build great teams.

When leaders lack self-awareness, teams fracture, cultures stagnate, and your best people leave. You feel the pressure, but it can be hard to know where to start.

It doesn't have to be this way. Great leadership can be developed with the right guidance.

THE FOUNDATION

More than coaching. It's the foundation for lasting leadership.

Proven Results

Leaders gain clarity, confidence, and the tools to drive meaningful change in their teams.

Tailored Approach

Every engagement is personalised — matched to your leader's style, context, and goals.

Trusted Expertise

A curated cohort of Southern Africa's top coaches, with decades of real-world experience.

OUR GUIDE

Trusted by leaders when performance and people matter.

We understand what's at stake. Leadership development isn't a nice-to-have; it's the difference between teams that thrive and teams that just survive.

That's why we combine expert coaching, evidence-based methodologies, and deep organisational experience to help your leaders grow with confidence.

For years, we've worked with individuals and organisations across Southern Africa. From high-growth businesses to established institutions, helping people reach their true potential.

Our Partners

Trusted by leading organisations across Southern Africa.

Appletree
AVI-Products
DHS Attorneys Inc.
Enviro Pro
Freys
Kaomi
Metric Edge
Michaelhouse
Miavana
Mr Price Group
Singita
The New Forest Company
Wilkinsons Insurance
Yumbi
Appletree
AVI-Products
DHS Attorneys Inc.
Enviro Pro
Freys
Kaomi
Metric Edge
Michaelhouse
Miavana
Mr Price Group
Singita
The New Forest Company
Wilkinsons Insurance
Yumbi
Appletree
AVI-Products
DHS Attorneys Inc.
Enviro Pro
Freys
Kaomi
Metric Edge
Michaelhouse
Miavana
Mr Price Group
Singita
The New Forest Company
Wilkinsons Insurance
Yumbi
SERVICES

What we do, and how we do it.

Integrated solutions designed to elevate individuals, teams, and organisations.

Leadership & Resilience Coaching

One-on-one and group coaching to build leadership skills, enhance performance, and improve team effectiveness.

Facilitated Learning

Engaging workshops that build interpersonal skills, team cohesion, and leadership capability across your organisation.

People Development Strategy

Collaborative programmes to strengthen your culture, develop talent, and plan for succession.

Keynote Talks

Inspiring perspectives from the Global South, designed to spark meaningful change in international audiences.

A Hero's Story

Powerful personal stories of achievement and adversity, shared to motivate and reconnect your teams.

Our Methodology

We use the 5 Lens Enneagram, a data-driven assessment tool, for personalised, accelerated leadership development.

SUCCESS OUTCOMES

Imagine walking into every meeting with clarity about who you are as a leader and how to bring the best out of your people.

With the right coach supporting you, you'll grow in self-awareness, build a team that trusts, and create a culture where performance and wellbeing go hand in hand.

GET STARTED

Schedule a Free Discovery Call

Schedule a Free Discovery Call
THE TEAM

Find the coach who fits the leader you are becoming.

Our coaching network brings together seasoned specialists across executive coaching, behavioural change, team performance, and personal leadership.

Meet the full team
Chemistry matters. Choice helps.
Craig Stuart
Célia Senekal
Graham Kiggan
Bron Villet
Candice King
Julie Robinson
ASSESSMENT

SCARF Assessment

Welcome to the SCARF® Assessment, a short, multiple-choice survey.

SCARF Assessment
Understand how your role and work environment impact your current engagement
Better regulate your emotions
Better communicate your needs to others
Make choices more suited to your own preferences

Remember, there are no right or wrong answers. Once you click the button below, you can begin the assessment. Your results will appear on screen after submission, and you can print or email a copy for your records.

What Others Say

Trusted by leaders across industries

Short reflections from leaders, teams, and organisations who have worked with Apex.

Travis Gale

Appletree

"We are privileged to partner with Craig in the coaching arena at Appletree. He is passionate about what he does which is highly infectious and inspirational to the rest of our team."

Anton Clarke

IOEC

"Craig understands the nuanced and important balance between equipping a team with tools to better cope with their stressful lives and keeping a high-performance mindset."

Gerrie Noel

Michaelhouse

"Having someone independent from your work and personal life to download all that is going through your head has been an invaluable discovery for me."

Matthew Merrick

New Forests

"I thoroughly enjoy my sessions with Craig. He is clearly passionate about coaching people and trying to get them to realize their full potential."

Ross Rodger

Olive Tree Church

"I've got to see him use many different skills to effectively bring people into good emotional spaces and then equip them to take appropriate next steps."

Sue Oosthuizen

Vezikhono | Frey's Food Brands

"Craig is a natural leader and has quickly understood the demands and challenges of my world which has made it easy to work with him."

Jared Price

Kaomi Marketing

"Craig is very relatable which helps me open up in our coaching sessions. I find Craig's approach adaptable in creating practices and actions that seem tailored for me."

Jenna Gamble

Kaomi Marketing

"Craig is thoughtful, insightful and uplifting. He has unlocked strengths and abilities within me that I never knew I had locked away."

Johnathan Bailes

Singita Game Reserves

"Craig has been a sensational life and business coach. He can connect on a deep level and has incredible values and judgement."

Jessica King

Kaomi Marketing

"Craig's coaching sessions from the start have been a great learning curve for me. They have helped me grow as a person not only in my personal life, but in my professional workplace as well."

Austen Johnston

Time and Tide

"I don't naturally gravitate towards sharing, being open or expressive. I internalise – which is not always the best way to live life! I've had several opportunities to engage leadership coaches in my career and you are the first that I've 'retained'."

Justin Sandler

Kaomi Marketing

"The journey I have been on with you has been life changing. I've engaged with your coaching for over 2 years now, and I've changed dramatically."

Gav Morris

Wilkinsons Insurance

"I have been working with Craigo for over 4 years now on general self-development, a more balanced life and in particular leadership in the workspace. As a young person starting out in the business world and navigating your late 20s at the same time, can be challenging, however, my regular sessions with Craigo have proven to be invaluable, as well as our once-off "work team" brainstorming session. Super grateful for the journey I have been able to share with Craigo, his professionalism, guidance and mentorship during all these years. Working with him as truly made me a better leader, person and have a more in depth understanding of myself which has subsequently positively overflowed into all aspects of work and personal life."

Anonymous

Yumbi

"Working with Craig Stuart came at a pivotal time in my career and life. I was transitioning into a senior leadership role, struggling with imposter syndrome and processing the loss of a loved one. Craig's coaching helped me build confidence, overcome self-doubt and navigate grief while continuing to perform professionally. What stood out most was his ability to challenge me in the right way. He encouraged me to lead with conviction and authenticity and one piece of advice that has stayed with me is: "If your intentions are good, you may make people feel uncomfortable, but ensure that your intentions are good." That insight helped me become more comfortable making difficult leadership decisions while remaining true to my values. As a result of Craig's coaching, I successfully stepped into my senior leadership role, implemented initiatives that have positively impacted the business and most importantly, I now genuinely feel that I belong in leadership. Craig is authentic, thought-provoking and knows how to bring out the best in people. I would highly recommend him to emerging leaders and executives looking to grow their confidence, leadership capability and impact."

Brighton

Yumbi

"As a Tech Ops Manager, navigating fast-paced operational demands while effectively leading a technical team can be challenging. Working with Craig has been a game-changer. He helped me gain a profound understanding of myself, shedding light on both my key strengths and my leadership blind spots. Through our sessions, I've significantly improved my emotional intelligence, which has completely transformed how I handle high-pressure situations, communicate, and lead. Craig didn't just offer generic advice; he provided the practical tools I needed to transition from managing operations to empowering. I highly recommend Craig to any leader looking to drive genuine self-awareness and elevate their management skills."

Damian J

Miavana

"Over the course of his time working with me and the team, Craig has demonstrated an exceptional commitment to personal mastery and professional development. His approach goes beyond traditional training; he has a unique ability to help individuals recognize their strengths, unlock their potential, and fully utilize the tools already within their toolbox. Craig has guided team members on a journey of self-awareness, accountability, and growth, creating lasting improvements in both confidence and performance. His coaching style challenges people to think differently, take ownership, and strive for excellence, while remaining supportive and approachable throughout the process. The impact of his work has been evident across the team, with individuals becoming more empowered, capable, and effective in their roles. I would highly recommend Craig to any organization looking to develop high-performing teams, strong leaders, and a culture of continuous growth. His contribution has been fantastic, and the value he brings is significant and long-lasting."

STUART F.

DHS Attorneys Inc.

"Our leadership team's journey with Craig and Celia was truly transformative. The 5 Lens Enneagram opened our eyes to ourselves and each other, sparking a level of self-reflection we hadn't thought possible. Through powerful one-on-one coaching, engaging workshops, and strategic Directors' sessions, we discovered a shared language that ignited a new level of connection. We've not just improved our team dynamics; we've found a newfound sense of unity and clarity. We're deeply grateful for this experience."

Cliff

One Mind Body Soul

"Craig has played an integral role in my life for the past 2 years. I have appreciate his holistic approach to problems has changed my perspective on numerous occasions to see the opportunities that were right in front of me. Encouraging me to be bold in faith, when I've felt myself falter and always there to have compassion and understanding from a human perspective, often sharing some of his own life experiences to identify with the issues that I've had to face. I value Craig's input on most of my life and business decisions, he has not only been an invaluable life and leadership coach, but someone that I consider a close friend. Thank you Craig for your dependable support and guidance through these past couple of years."

Travis Gale

Appletree

"We are privileged to partner with Craig in the coaching arena at Appletree. He is passionate about what he does which is highly infectious and inspirational to the rest of our team."

Anton Clarke

IOEC

"Craig understands the nuanced and important balance between equipping a team with tools to better cope with their stressful lives and keeping a high-performance mindset."

Gerrie Noel

Michaelhouse

"Having someone independent from your work and personal life to download all that is going through your head has been an invaluable discovery for me."

Matthew Merrick

New Forests

"I thoroughly enjoy my sessions with Craig. He is clearly passionate about coaching people and trying to get them to realize their full potential."

Ross Rodger

Olive Tree Church

"I've got to see him use many different skills to effectively bring people into good emotional spaces and then equip them to take appropriate next steps."

Sue Oosthuizen

Vezikhono | Frey's Food Brands

"Craig is a natural leader and has quickly understood the demands and challenges of my world which has made it easy to work with him."

Jared Price

Kaomi Marketing

"Craig is very relatable which helps me open up in our coaching sessions. I find Craig's approach adaptable in creating practices and actions that seem tailored for me."

Jenna Gamble

Kaomi Marketing

"Craig is thoughtful, insightful and uplifting. He has unlocked strengths and abilities within me that I never knew I had locked away."

Johnathan Bailes

Singita Game Reserves

"Craig has been a sensational life and business coach. He can connect on a deep level and has incredible values and judgement."

Jessica King

Kaomi Marketing

"Craig's coaching sessions from the start have been a great learning curve for me. They have helped me grow as a person not only in my personal life, but in my professional workplace as well."

Austen Johnston

Time and Tide

"I don't naturally gravitate towards sharing, being open or expressive. I internalise – which is not always the best way to live life! I've had several opportunities to engage leadership coaches in my career and you are the first that I've 'retained'."

Justin Sandler

Kaomi Marketing

"The journey I have been on with you has been life changing. I've engaged with your coaching for over 2 years now, and I've changed dramatically."

Gav Morris

Wilkinsons Insurance

"I have been working with Craigo for over 4 years now on general self-development, a more balanced life and in particular leadership in the workspace. As a young person starting out in the business world and navigating your late 20s at the same time, can be challenging, however, my regular sessions with Craigo have proven to be invaluable, as well as our once-off "work team" brainstorming session. Super grateful for the journey I have been able to share with Craigo, his professionalism, guidance and mentorship during all these years. Working with him as truly made me a better leader, person and have a more in depth understanding of myself which has subsequently positively overflowed into all aspects of work and personal life."

Anonymous

Yumbi

"Working with Craig Stuart came at a pivotal time in my career and life. I was transitioning into a senior leadership role, struggling with imposter syndrome and processing the loss of a loved one. Craig's coaching helped me build confidence, overcome self-doubt and navigate grief while continuing to perform professionally. What stood out most was his ability to challenge me in the right way. He encouraged me to lead with conviction and authenticity and one piece of advice that has stayed with me is: "If your intentions are good, you may make people feel uncomfortable, but ensure that your intentions are good." That insight helped me become more comfortable making difficult leadership decisions while remaining true to my values. As a result of Craig's coaching, I successfully stepped into my senior leadership role, implemented initiatives that have positively impacted the business and most importantly, I now genuinely feel that I belong in leadership. Craig is authentic, thought-provoking and knows how to bring out the best in people. I would highly recommend him to emerging leaders and executives looking to grow their confidence, leadership capability and impact."

Brighton

Yumbi

"As a Tech Ops Manager, navigating fast-paced operational demands while effectively leading a technical team can be challenging. Working with Craig has been a game-changer. He helped me gain a profound understanding of myself, shedding light on both my key strengths and my leadership blind spots. Through our sessions, I've significantly improved my emotional intelligence, which has completely transformed how I handle high-pressure situations, communicate, and lead. Craig didn't just offer generic advice; he provided the practical tools I needed to transition from managing operations to empowering. I highly recommend Craig to any leader looking to drive genuine self-awareness and elevate their management skills."

Damian J

Miavana

"Over the course of his time working with me and the team, Craig has demonstrated an exceptional commitment to personal mastery and professional development. His approach goes beyond traditional training; he has a unique ability to help individuals recognize their strengths, unlock their potential, and fully utilize the tools already within their toolbox. Craig has guided team members on a journey of self-awareness, accountability, and growth, creating lasting improvements in both confidence and performance. His coaching style challenges people to think differently, take ownership, and strive for excellence, while remaining supportive and approachable throughout the process. The impact of his work has been evident across the team, with individuals becoming more empowered, capable, and effective in their roles. I would highly recommend Craig to any organization looking to develop high-performing teams, strong leaders, and a culture of continuous growth. His contribution has been fantastic, and the value he brings is significant and long-lasting."

STUART F.

DHS Attorneys Inc.

"Our leadership team's journey with Craig and Celia was truly transformative. The 5 Lens Enneagram opened our eyes to ourselves and each other, sparking a level of self-reflection we hadn't thought possible. Through powerful one-on-one coaching, engaging workshops, and strategic Directors' sessions, we discovered a shared language that ignited a new level of connection. We've not just improved our team dynamics; we've found a newfound sense of unity and clarity. We're deeply grateful for this experience."

Cliff

One Mind Body Soul

"Craig has played an integral role in my life for the past 2 years. I have appreciate his holistic approach to problems has changed my perspective on numerous occasions to see the opportunities that were right in front of me. Encouraging me to be bold in faith, when I've felt myself falter and always there to have compassion and understanding from a human perspective, often sharing some of his own life experiences to identify with the issues that I've had to face. I value Craig's input on most of my life and business decisions, he has not only been an invaluable life and leadership coach, but someone that I consider a close friend. Thank you Craig for your dependable support and guidance through these past couple of years."

THE PROCESS

HOW BRANDS WORK WITH US

Our proven 3-step process delivers measurable leadership transformation

Leadership assessment workshop with team
01

Assess & Align

We begin with a comprehensive leadership audit to identify strengths, gaps, and opportunities aligned with your business objectives.

Executive coaching session in progress
02

Develop & Implement

Custom coaching programs and development plans are created and executed with measurable milestones and accountability frameworks.

Leadership team reviewing progress metrics
03

Measure & Evolve

We track progress against KPIs, refine approaches based on data, and ensure sustainable leadership growth that drives business results.

TRANSFORMATION THROUGH ACTION

The Power of Experiential Growth

True leadership isn't found in a textbook or a slide deck. Real growth happens when you step out of your comfort zone, apply new frameworks in real-time, and observe the immediate impact on your team.

Product trial demonstration

Applied Learning

Theory only takes you so far. We focus on real-world application, ensuring new leadership behaviors become permanent habits through practice.

The Feedback Loop

Growth requires a mirror. Our process provides immediate, objective insights into your leadership style, highlighting blind spots in real-time.

Measurable Impact

Move beyond 'feeling' like a better leader. Ground your development in tangible results that elevate both your performance and your team's culture.

Connect With Us

Get in Touch

Send us a Message