Applied Learning
Theory only takes you so far. We focus on real-world application, ensuring new leadership behaviors become permanent habits through practice.




Unlocking potential through people development
Apex Leadership Specialists is a people development consultancy that works with individuals and teams to help them understand and achieve their true potential. Originally founded with a focus on leadership coaching, we have since developed a number of natural extensions to our core offering. These have given us the ability to go beyond simply focusing on individual impact to positively influence organisations in a more holistic and enduring way. While each individual has their own challenges, and each team has its own dynamic, we know that the fundamentals of what we offer remain the same. Whether working one-on-one or in groups, with leaders or operational teams, in all our work we aim to help people gain perspective to better understand themselves, their environment and the way in which they can be most effective within it.
Whether working one-on-one or in groups, with leaders or operational teams, in all our work we aim to help people gain perspective to better understand themselves, their environment and the way in which they can be most effective within it.
Apex Leadership Specialists is a people development consultancy that works with individuals and teams to help them understand and achieve their true potential. Originally founded with a focus on leadership coaching, we have since developed a number of natural extensions to our core offering. These have given us the ability to go beyond simply focusing on individual impact to positively influence organisations in a more holistic and enduring way. While each individual has their own challenges, and each team has its own dynamic, we know that the fundamentals of what we offer remain the same. Whether working one-on-one or in groups, with leaders or operational teams, in all our work we aim to help people gain perspective to better understand themselves, their environment and the way in which they can be most effective within it.
7+
Expert Coaches
9+
Partner Companies
12+
Client Testimonials
Integrated solutions designed to elevate individuals, teams, and organisations.
Working one-on-one or in focused groups to help individuals develop their leadership skills, enhance their performance and work more effectively as a part of their teams.
Engaging with leadership groups to help them build interpersonal skills and techniques to enhance team cohesion and effectiveness.
Collaborating with leadership to put programs and processes in place that support corporate culture, talent development, and succession planning.
Sharing insights from the Global South to inspire and drive meaningful change among international audiences.
Providing a space for inspiring individuals to share their stories of personal achievement or overcoming adversity to help motivate teams.
Unlocking leadership potential requires the right coach – someone who not only possesses the skills but also aligns with your unique leadership style and personality. I've curated a cohort of Southern Africa's top coaches – passionate, skilled professionals who prioritize client growth. Let's connect you with the ideal coach to elevate your leadership and team performance through a powerful coaching chemistry.

Executive Coach
Driven, authentic, and intentional, Craig is passionate about helping individuals and teams unlock their potential through increased self-awareness, emotional intelligence, and improved thinking.

Executive Coach
Passionate about coaching individuals to unlock their full potential and become leaders. Graham has helped organizations build strong teams with intentional cultures.

Mental Health & Behavioural Coach
Specializes in leadership development, mental wellness in teams, and behavioural change in corporate environments.

Breakthrough Life Coach
Helping individuals discover and use their unique strengths to achieve personal and professional goals.

Executive Coach & Industrial/Organisational Psychologist
Julie brings a unique mindbody approach to leadership, self-awareness, and wellbeing.

Executive Coach & Wellness Specialist
Empowering individuals to unlock their true potential through personalized coaching and holistic wellness practices.
Welcome to the SCARF® Assessment, a short, multiple-choice survey.

Remember, there are no right or wrong answers. Once you click the button below, you can begin the assessment. Your results will appear on screen after submission, and you can print or email a copy for your records.
Trusted by leading organisations across Southern Africa.



























Trusted by leaders across industries
"We are privileged to partner with Craig in the coaching arena at Appletree. He is passionate about what he does which is highly infectious and inspirational to the rest of our team."
Travis Gale
Appletree
"Craig understands the nuanced and important balance between equipping a team with tools to better cope with their stressful lives and keeping a high-performance mindset."
Anton Clarke
IOEC
"Having someone independent from your work and personal life to download all that is going through your head has been an invaluable discovery for me."
Gerrie Noel
Michaelhouse
"I thoroughly enjoy my sessions with Craig. He is clearly passionate about coaching people and trying to get them to realize their full potential."
Matthew Merrick
New Forests
"I've got to see him use many different skills to effectively bring people into good emotional spaces and then equip them to take appropriate next steps."
Ross Rodger
Olive Tree Church
"Craig is a natural leader and has quickly understood the demands and challenges of my world which has made it easy to work with him."
Sue Oosthuizen
Vezikhono | Frey's Food Brands
"Craig is very relatable which helps me open up in our coaching sessions. I find Craig's approach adaptable in creating practices and actions that seem tailored for me."
Jared Price
Kaomi Marketing
"Craig is thoughtful, insightful and uplifting. He has unlocked strengths and abilities within me that I never knew I had locked away."
Jenna Gamble
Kaomi Marketing
"Craig has been a sensational life and business coach. He can connect on a deep level and has incredible values and judgement."
Johnathan Bailes
Singita Game Reserves
"Craig's coaching sessions from the start have been a great learning curve for me. They have helped me grow as a person not only in my personal life, but in my professional workplace as well."
Jessica King
Kaomi Marketing
"I don't naturally gravitate towards sharing, being open or expressive. I internalise – which is not always the best way to live life! I've had several opportunities to engage leadership coaches in my career and you are the first that I've 'retained'."
Austen Johnston
Time and Tide
"The journey I have been on with you has been life changing. I've engaged with your coaching for over 2 years now, and I've changed dramatically."
Justin Sandler
Kaomi Marketing
Our proven 3-step process delivers measurable leadership transformation

We begin with a comprehensive leadership audit to identify strengths, gaps, and opportunities aligned with your business objectives.

Custom coaching programs and development plans are created and executed with measurable milestones and accountability frameworks.
We track progress against KPIs, refine approaches based on data, and ensure sustainable leadership growth that drives business results.
True leadership isn't found in a textbook or a slide deck. Real growth happens when you step out of your comfort zone, apply new frameworks in real-time, and observe the immediate impact on your team.

Theory only takes you so far. We focus on real-world application, ensuring new leadership behaviors become permanent habits through practice.
Growth requires a mirror. Our process provides immediate, objective insights into your leadership style, highlighting blind spots in real-time.
Move beyond 'feeling' like a better leader. Ground your development in tangible results that elevate both your performance and your team's culture.