Travis Gale
Appletree
"We are privileged to partner with Craig in the coaching arena at Appletree. He is passionate about what he does which is highly infectious and inspirational to the rest of our team."





Executive coaching, facilitated learning, and people development for leaders who want to perform at their best.
Develop the self-awareness to lead with greater impact and intention.
Build cohesion and trust that translates into real performance.
Embed a culture of growth that sustains your people for the long term.
High performers don't always become great leaders. And that gap can cost organisations dearly.
You have talented people. But talent alone doesn't build great teams.
When leaders lack self-awareness, teams fracture, cultures stagnate, and your best people leave. You feel the pressure, but it can be hard to know where to start.
It doesn't have to be this way. Great leadership can be developed with the right guidance.
Leaders gain clarity, confidence, and the tools to drive meaningful change in their teams.
Every engagement is personalised — matched to your leader's style, context, and goals.
A curated cohort of Southern Africa's top coaches, with decades of real-world experience.
We understand what's at stake. Leadership development isn't a nice-to-have; it's the difference between teams that thrive and teams that just survive.
That's why we combine expert coaching, evidence-based methodologies, and deep organisational experience to help your leaders grow with confidence.
For years, we've worked with individuals and organisations across Southern Africa. From high-growth businesses to established institutions, helping people reach their true potential.
Trusted by leading organisations across Southern Africa.










































Integrated solutions designed to elevate individuals, teams, and organisations.
One-on-one and group coaching to build leadership skills, enhance performance, and improve team effectiveness.
Engaging workshops that build interpersonal skills, team cohesion, and leadership capability across your organisation.
Collaborative programmes to strengthen your culture, develop talent, and plan for succession.
Inspiring perspectives from the Global South, designed to spark meaningful change in international audiences.
Powerful personal stories of achievement and adversity, shared to motivate and reconnect your teams.
We use the 5 Lens Enneagram, a data-driven assessment tool, for personalised, accelerated leadership development.
With the right coach supporting you, you'll grow in self-awareness, build a team that trusts, and create a culture where performance and wellbeing go hand in hand.
Our coaching network brings together seasoned specialists across executive coaching, behavioural change, team performance, and personal leadership.
Welcome to the SCARF® Assessment, a short, multiple-choice survey.

Remember, there are no right or wrong answers. Once you click the button below, you can begin the assessment. Your results will appear on screen after submission, and you can print or email a copy for your records.
Short reflections from leaders, teams, and organisations who have worked with Apex.
Appletree
"We are privileged to partner with Craig in the coaching arena at Appletree. He is passionate about what he does which is highly infectious and inspirational to the rest of our team."
IOEC
"Craig understands the nuanced and important balance between equipping a team with tools to better cope with their stressful lives and keeping a high-performance mindset."
Michaelhouse
"Having someone independent from your work and personal life to download all that is going through your head has been an invaluable discovery for me."
New Forests
"I thoroughly enjoy my sessions with Craig. He is clearly passionate about coaching people and trying to get them to realize their full potential."
Olive Tree Church
"I've got to see him use many different skills to effectively bring people into good emotional spaces and then equip them to take appropriate next steps."
Vezikhono | Frey's Food Brands
"Craig is a natural leader and has quickly understood the demands and challenges of my world which has made it easy to work with him."
Kaomi Marketing
"Craig is very relatable which helps me open up in our coaching sessions. I find Craig's approach adaptable in creating practices and actions that seem tailored for me."
Kaomi Marketing
"Craig is thoughtful, insightful and uplifting. He has unlocked strengths and abilities within me that I never knew I had locked away."
Singita Game Reserves
"Craig has been a sensational life and business coach. He can connect on a deep level and has incredible values and judgement."
Kaomi Marketing
"Craig's coaching sessions from the start have been a great learning curve for me. They have helped me grow as a person not only in my personal life, but in my professional workplace as well."
Time and Tide
"I don't naturally gravitate towards sharing, being open or expressive. I internalise – which is not always the best way to live life! I've had several opportunities to engage leadership coaches in my career and you are the first that I've 'retained'."
Kaomi Marketing
"The journey I have been on with you has been life changing. I've engaged with your coaching for over 2 years now, and I've changed dramatically."
Wilkinsons Insurance
"I have been working with Craigo for over 4 years now on general self-development, a more balanced life and in particular leadership in the workspace. As a young person starting out in the business world and navigating your late 20s at the same time, can be challenging, however, my regular sessions with Craigo have proven to be invaluable, as well as our once-off "work team" brainstorming session. Super grateful for the journey I have been able to share with Craigo, his professionalism, guidance and mentorship during all these years. Working with him as truly made me a better leader, person and have a more in depth understanding of myself which has subsequently positively overflowed into all aspects of work and personal life."
Yumbi
"Working with Craig Stuart came at a pivotal time in my career and life. I was transitioning into a senior leadership role, struggling with imposter syndrome and processing the loss of a loved one. Craig's coaching helped me build confidence, overcome self-doubt and navigate grief while continuing to perform professionally. What stood out most was his ability to challenge me in the right way. He encouraged me to lead with conviction and authenticity and one piece of advice that has stayed with me is: "If your intentions are good, you may make people feel uncomfortable, but ensure that your intentions are good." That insight helped me become more comfortable making difficult leadership decisions while remaining true to my values. As a result of Craig's coaching, I successfully stepped into my senior leadership role, implemented initiatives that have positively impacted the business and most importantly, I now genuinely feel that I belong in leadership. Craig is authentic, thought-provoking and knows how to bring out the best in people. I would highly recommend him to emerging leaders and executives looking to grow their confidence, leadership capability and impact."
Yumbi
"As a Tech Ops Manager, navigating fast-paced operational demands while effectively leading a technical team can be challenging. Working with Craig has been a game-changer. He helped me gain a profound understanding of myself, shedding light on both my key strengths and my leadership blind spots. Through our sessions, I've significantly improved my emotional intelligence, which has completely transformed how I handle high-pressure situations, communicate, and lead. Craig didn't just offer generic advice; he provided the practical tools I needed to transition from managing operations to empowering. I highly recommend Craig to any leader looking to drive genuine self-awareness and elevate their management skills."
Miavana
"Over the course of his time working with me and the team, Craig has demonstrated an exceptional commitment to personal mastery and professional development. His approach goes beyond traditional training; he has a unique ability to help individuals recognize their strengths, unlock their potential, and fully utilize the tools already within their toolbox. Craig has guided team members on a journey of self-awareness, accountability, and growth, creating lasting improvements in both confidence and performance. His coaching style challenges people to think differently, take ownership, and strive for excellence, while remaining supportive and approachable throughout the process. The impact of his work has been evident across the team, with individuals becoming more empowered, capable, and effective in their roles. I would highly recommend Craig to any organization looking to develop high-performing teams, strong leaders, and a culture of continuous growth. His contribution has been fantastic, and the value he brings is significant and long-lasting."
DHS Attorneys Inc.
"Our leadership team's journey with Craig and Celia was truly transformative. The 5 Lens Enneagram opened our eyes to ourselves and each other, sparking a level of self-reflection we hadn't thought possible. Through powerful one-on-one coaching, engaging workshops, and strategic Directors' sessions, we discovered a shared language that ignited a new level of connection. We've not just improved our team dynamics; we've found a newfound sense of unity and clarity. We're deeply grateful for this experience."
One Mind Body Soul
"Craig has played an integral role in my life for the past 2 years. I have appreciate his holistic approach to problems has changed my perspective on numerous occasions to see the opportunities that were right in front of me. Encouraging me to be bold in faith, when I've felt myself falter and always there to have compassion and understanding from a human perspective, often sharing some of his own life experiences to identify with the issues that I've had to face. I value Craig's input on most of my life and business decisions, he has not only been an invaluable life and leadership coach, but someone that I consider a close friend. Thank you Craig for your dependable support and guidance through these past couple of years."
Appletree
"We are privileged to partner with Craig in the coaching arena at Appletree. He is passionate about what he does which is highly infectious and inspirational to the rest of our team."
IOEC
"Craig understands the nuanced and important balance between equipping a team with tools to better cope with their stressful lives and keeping a high-performance mindset."
Michaelhouse
"Having someone independent from your work and personal life to download all that is going through your head has been an invaluable discovery for me."
New Forests
"I thoroughly enjoy my sessions with Craig. He is clearly passionate about coaching people and trying to get them to realize their full potential."
Olive Tree Church
"I've got to see him use many different skills to effectively bring people into good emotional spaces and then equip them to take appropriate next steps."
Vezikhono | Frey's Food Brands
"Craig is a natural leader and has quickly understood the demands and challenges of my world which has made it easy to work with him."
Kaomi Marketing
"Craig is very relatable which helps me open up in our coaching sessions. I find Craig's approach adaptable in creating practices and actions that seem tailored for me."
Kaomi Marketing
"Craig is thoughtful, insightful and uplifting. He has unlocked strengths and abilities within me that I never knew I had locked away."
Singita Game Reserves
"Craig has been a sensational life and business coach. He can connect on a deep level and has incredible values and judgement."
Kaomi Marketing
"Craig's coaching sessions from the start have been a great learning curve for me. They have helped me grow as a person not only in my personal life, but in my professional workplace as well."
Time and Tide
"I don't naturally gravitate towards sharing, being open or expressive. I internalise – which is not always the best way to live life! I've had several opportunities to engage leadership coaches in my career and you are the first that I've 'retained'."
Kaomi Marketing
"The journey I have been on with you has been life changing. I've engaged with your coaching for over 2 years now, and I've changed dramatically."
Wilkinsons Insurance
"I have been working with Craigo for over 4 years now on general self-development, a more balanced life and in particular leadership in the workspace. As a young person starting out in the business world and navigating your late 20s at the same time, can be challenging, however, my regular sessions with Craigo have proven to be invaluable, as well as our once-off "work team" brainstorming session. Super grateful for the journey I have been able to share with Craigo, his professionalism, guidance and mentorship during all these years. Working with him as truly made me a better leader, person and have a more in depth understanding of myself which has subsequently positively overflowed into all aspects of work and personal life."
Yumbi
"Working with Craig Stuart came at a pivotal time in my career and life. I was transitioning into a senior leadership role, struggling with imposter syndrome and processing the loss of a loved one. Craig's coaching helped me build confidence, overcome self-doubt and navigate grief while continuing to perform professionally. What stood out most was his ability to challenge me in the right way. He encouraged me to lead with conviction and authenticity and one piece of advice that has stayed with me is: "If your intentions are good, you may make people feel uncomfortable, but ensure that your intentions are good." That insight helped me become more comfortable making difficult leadership decisions while remaining true to my values. As a result of Craig's coaching, I successfully stepped into my senior leadership role, implemented initiatives that have positively impacted the business and most importantly, I now genuinely feel that I belong in leadership. Craig is authentic, thought-provoking and knows how to bring out the best in people. I would highly recommend him to emerging leaders and executives looking to grow their confidence, leadership capability and impact."
Yumbi
"As a Tech Ops Manager, navigating fast-paced operational demands while effectively leading a technical team can be challenging. Working with Craig has been a game-changer. He helped me gain a profound understanding of myself, shedding light on both my key strengths and my leadership blind spots. Through our sessions, I've significantly improved my emotional intelligence, which has completely transformed how I handle high-pressure situations, communicate, and lead. Craig didn't just offer generic advice; he provided the practical tools I needed to transition from managing operations to empowering. I highly recommend Craig to any leader looking to drive genuine self-awareness and elevate their management skills."
Miavana
"Over the course of his time working with me and the team, Craig has demonstrated an exceptional commitment to personal mastery and professional development. His approach goes beyond traditional training; he has a unique ability to help individuals recognize their strengths, unlock their potential, and fully utilize the tools already within their toolbox. Craig has guided team members on a journey of self-awareness, accountability, and growth, creating lasting improvements in both confidence and performance. His coaching style challenges people to think differently, take ownership, and strive for excellence, while remaining supportive and approachable throughout the process. The impact of his work has been evident across the team, with individuals becoming more empowered, capable, and effective in their roles. I would highly recommend Craig to any organization looking to develop high-performing teams, strong leaders, and a culture of continuous growth. His contribution has been fantastic, and the value he brings is significant and long-lasting."
DHS Attorneys Inc.
"Our leadership team's journey with Craig and Celia was truly transformative. The 5 Lens Enneagram opened our eyes to ourselves and each other, sparking a level of self-reflection we hadn't thought possible. Through powerful one-on-one coaching, engaging workshops, and strategic Directors' sessions, we discovered a shared language that ignited a new level of connection. We've not just improved our team dynamics; we've found a newfound sense of unity and clarity. We're deeply grateful for this experience."
One Mind Body Soul
"Craig has played an integral role in my life for the past 2 years. I have appreciate his holistic approach to problems has changed my perspective on numerous occasions to see the opportunities that were right in front of me. Encouraging me to be bold in faith, when I've felt myself falter and always there to have compassion and understanding from a human perspective, often sharing some of his own life experiences to identify with the issues that I've had to face. I value Craig's input on most of my life and business decisions, he has not only been an invaluable life and leadership coach, but someone that I consider a close friend. Thank you Craig for your dependable support and guidance through these past couple of years."
Our proven 3-step process delivers measurable leadership transformation

We begin with a comprehensive leadership audit to identify strengths, gaps, and opportunities aligned with your business objectives.

Custom coaching programs and development plans are created and executed with measurable milestones and accountability frameworks.
We track progress against KPIs, refine approaches based on data, and ensure sustainable leadership growth that drives business results.
True leadership isn't found in a textbook or a slide deck. Real growth happens when you step out of your comfort zone, apply new frameworks in real-time, and observe the immediate impact on your team.

Theory only takes you so far. We focus on real-world application, ensuring new leadership behaviors become permanent habits through practice.
Growth requires a mirror. Our process provides immediate, objective insights into your leadership style, highlighting blind spots in real-time.
Move beyond 'feeling' like a better leader. Ground your development in tangible results that elevate both your performance and your team's culture.